Birmingham Real Estate News & Market Trends

You’ll find our Birmingham blog to be a wealth of information, covering everything from local market statistics and home values to community happenings. That’s because we care about the community and want to help you find your place in it. Please reach out if you have any questions at all. We’d love to talk with you!

Sept. 13, 2019

Email /YouTube Marketing Program to build your brand

Email /YouTube Marketing to build your brand.  I've found that email is my most effective marketing tool, better than Facebook marketing.  My objective is to build Awareness, then get my target market to Like and Trust me.   I can best achieve this through an Email / YouTube Marketing Program support by Video.

One of the important things that I preach to you about is making yourself known as the authority in your real estate market. What I want to talk to you today about today is how you can use email and video to do just that. I've had a couple of requests to create a post on this, how I use my CRM, and so I'm going to dig deep into it today. Let's make you the authority in your community.

I look at my email as the way to keep my face, my name, my information in front of those people I want to do business with. Email is my number one method of doing that. I have spent quite a bit of money on Facebook, but I've learned and studies have been done that say that my message is five times more likely to be seen through an email than it is through a Facebook ad, and it's quite a bit cheaper. There's been a McKesson study that says that in fact email is 40 times more effective. I think Facebook has become a magazine. It's something you page through and you may look at the ads and you may not, but for the most part I don't, and I'm being convinced that it may a way to build a brand, but it is not a way to create a strong awareness effectively.

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Posted in Real Estate Advice
Sept. 12, 2019

Amazon Will Buy Zillow - The Data Grab of the Century

I'm Kerry Grinkmeyer. I'm with Best of US Homes. I want you to remember where you heard this first; Amazon is going to buy Zillow. I'll explain why.

Amazon is going to buy Zillow, and it has little to do with real estate. It has to do with data. The most important commodity in the world today is data. It was illustrated to me in an article that I read recently in Seeking Alpha; in which it explained the effects of the monetization of the data that Amazon is collecting off our automobiles. A new automobile today has between 120 to 160 sensors. Those sensors track everything from where drive, to how much gasoline is in your car, how much air is in your tires, the state of your battery, to where you travel, ow you get there, and how you drive. It's sent into the Cloud and has been going to the Cloud for at least the last six years. Amazon controls 33% of all the information in the Cloud.

It’s estimated that the value of that information on your car, and my car, is somewhere between $450 and $750 billion dollars to Amazon. Let me put that in perspective. Amazon's total revenues last year were $253 billion. They're estimating the data that they've collected from your car, at the rate of 4,000 gigabytes per day, is going to be worth $450 to $750 billion dollars to Amazon by 2030. That's from your car.

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Posted in Real Estate News
Aug. 30, 2019

The Real Estate Broker of the Future will Help You Build a Business That You Can Sell

Your broker is going change how they support you and  you are going to initiate this change.   Today you buy your leads from Zillow or Realtor.com, today you have to learn the Facebook Ad Manager and run your own Facebook ads, today you have to build your own email campaigns and create your own autoresponders, today you have to buy and build your own dedicated website and pay a webmaster to maintain it for you. 

The real estate broker of the future will do all that for you and not charge you anymore than they're charging you today and there's a good chance it's going to be the broker that you're working for today. Once you initiate this change you'll own a business that you'll be able to sell when you retire.

How is this going to be possible?

Let me explain, I had a dream. The fact is I had the dream the other night, or morning, at 3:38 in the morning. I've learned I do my most creative thinking just after I wake up early in the morning. And my dream is building a business that I can sell. I mean, I don't want to work forever. I won't be able to work forever. Sooner or later I'm going to die, and I don't want my work to be in vain, that I built something that will outlast me. And that's going to be the Best of US Homes. Today I want to share that with you, and I want to share with how maybe I can present you an opportunity of a lifetime to be involved in something bigger than yourself and create a business that you can sell. And you will have people beating at your door to buy it. So let's talk about that.

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Posted in Real Estate Advice
Aug. 23, 2019

How to Profit from the 5G Data Revolution: Top 5 G Stocks Amazon, Qualcomm, Verizon

5G will change the world through a data revolution.   4G made the human to human connections possible with access to the internet on our mobile devices.  Now 5G will make the Internet of Things possible, creating 22 million new jobs and stimulating the world economy with $12.3 trillion in new goods and services.

The Big Winners from the introduction of 4G were Amazon, Google, Apple and Facebook. Top 5 G stocks: Verizon, Qualcomm and Amazon to be the big winners from 5G.  This video will explain why and when so that you can be a winner as well.

Watch Video


I've been doing some posts on the changing that I'm seeing taking place in the real estate industry, and, well, this has led me to some other discoveries that I think are very important. I'm a retired financial advisor, I retired in 2005. In about 2009, I was watching the markets and I realized that the telecommunication industry was going through a major change. We were moving from 3G to 4G telecommunications, and now we're moving from 4G to 5G. I want to share with you what happened when we moved from 3G to 4G, what I recognized and how I made most of the money I have today. 

To give you some background, it started in 1980 we had 1G. 1G was those big, bulky phones that were analog that people used to carry around and talk to, and you'd constantly get bad service and dropped calls. That switch to 2G in 1991. 2G was digital. It brought calling, texting, and some picture texting, and that also brought the birth of what we now know as the smartphones. Then in 1998 we went to 3G. That provided the ability for video calling, you might remember that was the introduction of Skype, and mobile internet access. Up until that time, internet was basically a dictated to your desktop. Then 4G came, and its big changes were it introduced gaming services, high-definition mobile TV access, video conferences, and 3DTV. It basically finished the connection of human-to-human servers, and that has been what we've been using up until now.

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Posted in Real Estate Advice
Aug. 16, 2019

The Future of Real Estate 2020: Amazon - Zillow - Realogy - Keller Williams - Open Door -TurnKey

Kerry Grinkmeyer and Gary Vaynerchuk share their thought on the future of the real estate business and the role of the real estate agent. Who will be the dominate players Amazon/ TurnKey, Zillow, Realogy, Keller Williams, Berkshire Hathaway Open Door or someone else?

As a real estate agent how do you position yourself to be a survivor?

Kerry and Gary

Watch The Video

Kerry :
Hey, Kerry here. As the thumbnail said, I'm going to share with you my thoughts on the future of real estate, which I've done in the past. And then I'm going to interject some thoughts from Gary V. Now, if you don't know who Gary Vaynerchuk is, he's one of the first people I really started following on YouTube. He has an attitude of share and give and let the world know what you're thinking and everybody will be better for it. And then he runs one of the largest social media companies in the United States for major firms. So that's a little bit about him.

Kerry :
I wanted to remind you, though, that about almost to the day last August, I purchased 1000 shares of Zillow because I believe that Zillow was going to take my job away. And then in February I shared with you that I thought that a combination of Zillow, Amazon, and possibly Gary Keller were going to dominate the real estate market in the very near future. As you then probably know in a later video that I did just recently on July the 23rd, Zillow announced that they are moving into the real estate business. So what I predicted is starting to happen and I wanted to share with you, as I say from Gary V, his input on what's going to happen in the real estate market.

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Posted in Real Estate Advice
Aug. 15, 2019

Why Amazon Got Into Real Estate - Data Monetization

Why Amazon Got Into Real Estate - Data Monetization. Amazon's Turnkey is a play to capture the data generated from your home and my home because data is the new oil.  He who owns the data owns the world.  Amazon is on a crusade to make all of our homes Smart Homes so that they can capture and sell out data while making our lives better.
Questions:
"How does the monetization of your home change the motives of the real estate business and thus effect the current broker agent business model?"

"Where do you fit into this new business model?"

"What part of the puzzle is missing and what is Amazon's next move?"

"Will Amazon buy Zillow?"

Watch This Video

Over the last two weeks, I've done a number of videos on Amazon's entry into the real estate business and I've criticized some people because they said it was a gimmick, it was just a way to sell us some trinkets and toys from Amazon's collection of smart home devices. And I said, "No. They were going after bigger fish. They were going after insurance title, all the things that people buy and maintain to own a home.".

Why is Amazon going into the real estate business? It became apparent to me after I read this article, Amazon's big move into automotive data monetization. This article basically explains that over the last six to 10 years, our automobiles have been feeding data about our driving habits, about our vehicles, out into the cloud. And the cloud is controlled by basically three companies and that is Google, Amazon, and Microsoft. Amazon actually controls 33% of it. They have recognized that the average automobile has 120 to 140 sensors in it and it is putting the information out at the rate of 4,000 gigabytes per vehicle, per day. And data is gold. Data is the replacement for oil in our future. If you want to get a copy of this article, go to BestofUSAgents.com and I'll email you when you sign up for BestofUSAgents, a link to the article.

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Posted in Real Estate Advice
Aug. 1, 2019

How to do Real Estate Marketing with Facebook Ads

How to do Real estate Marketing with Facebook Ads.  You've witnessed local lawyers build multi million dollar businesses using TV advertising, in this video I'm going to show you can achieve comparable results in your real estate business at a fraction of the cost using Facebook advertising.

The key for Facebook ads for realtors is consistency, you must have an ongoing campaign.  Real estate Facebook ads need to start with a 15 second lead in linking to a longer video hosted on YouTube.  Facebook advertising is like any-other form of real estate advertising it needs to sell your brand not a house and it needs to be a part of a larger real estate advertising campaign.

Watch the Video

Kerry here with Best of US Agents. Business is going good, and I decided I was going to make a major play to establish myself as the premier real estate agent in this community selling luxury homes. To do that, I'm going to follow the model that you're all aware of. It's that lawyer who shows up on your TV every night, multiple times, all day long, claiming that, "If you get hit by a semi truck, you need to call me." He spends a lot of money, but he's successful. In fact, the one in our community, just last year, bought one of my $2 million listings. So I know he's successful. I've got to know him. I know how his business works. He's now got an army of lawyers all over the state and he's also moving into Mississippi and parts of Georgia, and he's killing it. He's built a business that didn't exist 10 years ago. It used to be owned by all the major law firms.

Well, I'm going do the same thing, but I'm going to do it with Facebook. I'm going to explain to you how I'm doing it, I've already started it.

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Posted in Real Estate Advice
July 11, 2019

Puzzled/ Formula

 

July 3, 2019

Don  Williams

1079 Legacy Drive  

Birmingham, AL 35242

Don , I see that you are having difficulty selling your home on Carnoustie.  You can blame that on the Baby Boomer generation; all reaching retirement age at the same time and moving to the beach.  The reason it hasn’t sold is that the right person hasn’t come through your front door, the right person isn’t aware of your home, the right agent isn’t aware of your home.

 

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Posted in Real Estate Advice
July 10, 2019

Just Sold Rockcliff Letter

 

July 8, 2019

 

«GreetingLine» I just sold a $470,000 home in Mountain Brook.  That’s not so outstanding except that it had been on the market since March 2018, listed by two other realtors before I got the listing twenty-one days ago.  You’re probably saying, “Sure it sold because you lowered the price,” no I raised the price.  What I did different was market the house to its target market using video and then I showed up for every showing, five in total, and sold the house.  The home had over 30 showings in the prior year and had one offer for 20% below the asking price. 

I’m not a listing agent I’m a salesman.  

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Posted in Real Estate Advice
May 19, 2019

Moving to Birmingham, AL 2000 Ves Trace Circle

Moving to  Birmingham, AL 2000 Ves Trace Circle.   luxury home lifestyle at its best, 5 Bedrooms, 6.5 baths,  fabulous top of the line kitchen with granite counter tops, Wolf Range, large pantry, and family breakfast bar. Best backyard in the state! This is one of the finest luxury homes in Birmingham AL.

Watch My Video On the Vestavia Beautiful Home


Moving To Birmingham, Alabama, then you'll need a real estate agent to acquaint you with the Magic City.  You'll need a real estate agent that will help you find the perfect home at the right price and in the best neighborhood for your desired lifestyle.

Buyers Why Choose Best of US Homes?
 
Investment:
Buying your next luxury home is probably the largest investment you'll made thus far in your life and it needs to be treated as such. If you’re financing the purchase you’re committing to a payment that could last 30 years of your life. In that time, you might have to send children to college, deal with health emergencies related to your family and or your parents or deal with the loss of a loved one.

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Posted in Real Estate Advice