Email /YouTube Marketing to build your brand. I've found that email is my most effective marketing tool, better than Facebook marketing. My objective is to build Awareness, then get my target market to Like and Trust me. I can best achieve this through an Email / YouTube Marketing Program support by Video.
One of the important things that I preach to you about is making yourself known as the authority in your real estate market. What I want to talk to you today about today is how you can use email and video to do just that. I've had a couple of requests to create a post on this, how I use my CRM, and so I'm going to dig deep into it today. Let's make you the authority in your community.
I look at my email as the way to keep my face, my name, my information in front of those people I want to do business with. Email is my number one method of doing that. I have spent quite a bit of money on Facebook, but I've learned and studies have been done that say that my message is five times more likely to be seen through an email than it is through a Facebook ad, and it's quite a bit cheaper. There's been a McKesson study that says that in fact email is 40 times more effective. I think Facebook has become a magazine. It's something you page through and you may look at the ads and you may not, but for the most part I don't, and I'm being convinced that it may a way to build a brand, but it is not a way to create a strong awareness effectively.